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The Best Financial Plan? The One That Works for You

Writer: Caserta & de Jongh, LLC
Caserta & de Jongh, LLC
Aug 24
3 min read


Financial planning isn’t just about finding the answer that looks best on paper.

Sometimes, the numbers point in one direction, but once you actually sit down and talk through the situation, you realize there’s more to the decision.

A recent client meeting was a great reminder of that.


When the Numbers Don’t Tell the Whole Story

A few weeks ago, I met with a couple who had about $200,000 of debt. They came in wanting to discuss whether they should pay it off.


Before the meeting, I had already run through the numbers in my head. From a technical standpoint, I thought I knew where the conversation was going.


My recommendation was probably going to be: don’t pay it off yet.


There were reasons to keep the debt. The interest rate wasn’t outrageous, and there were investment and tax considerations that needed to be taken into account.


But then we started talking.


And the meeting changed.


This wasn’t just a decision about interest rates or investment returns. They wanted the peace of mind that would come from knowing the debt was going away.


And that mattered.


Financial Planning Has a Technical and Emotional Side

Financial planning isn’t always about getting the highest return or the biggest tax deduction.


There’s a technical side to money, but there’s also an emotional side.

Once we understood what was actually important to this couple, the question changed.


Instead of asking, “Should we pay off the debt or not?”


We started asking, “Is there a middle ground?”


And there was.


Rather than taking one large distribution from their investment accounts—which could have created a significant tax bill, we developed a three-year plan.

About one-third of the money would come out this year, another third next year, and the final third the following year.


At the same time, we set aside enough money in a money market fund to cover the debt. That money was earning roughly 3.5%, while the debt was costing approximately 6.75%.


That effectively reduced the net cost of carrying the debt while we worked through the three-year strategy.


More importantly, it gave us flexibility.


If the interest rate on the debt were to increase dramatically, or money market rates were to fall, the cash would already be available to eliminate the debt immediately if that became the better decision.


We had a plan, but we also had options.


Sometimes the Real Question Comes Out in Conversation

If this couple had simply emailed me and asked, “Should we pay off this debt?”, I probably would have answered that question.


But sitting down together allowed us to solve a different problem.


The real issue was finding a way to balance taxes, cash flow, investment strategy, and the emotional relief that came with knowing the debt was going away.


That’s what financial planning is really about.

It’s not just looking at a portfolio.

It’s talking through life decisions, understanding your goals, and understanding what keeps you up at night.


Because what’s right for one person isn’t necessarily going to be right for someone else.


Where Technology Has Its Limits

Technology and even AI can be incredibly useful.


AI can explain financial rules. It can run calculations. It can generate ideas.

But it doesn’t know your family.


It doesn’t know your priorities.


And it doesn’t know how you’re going to feel after making a major financial decision.


That’s where conversation matters.


You don’t have to wait until you have an investment question to talk with your financial advisor.


Paying off debt, retiring, selling a business, helping your kids, or making another major financial decision can all be reasons to sit down and talk through the bigger picture.


Because sometimes the best financial plan isn’t about choosing between Option A and Option B.

Sometimes it’s discovering there was an Option C all along.


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What our lawyers want us to say:

Securities and investment advisory services offered through Hornor, Townsend & Kent, LLC. Registered Investment Adviser. Member FINRA/SIPC.  800-873-7637, www.htk.com. Caserta & de Jongh, LLC is unaffiliated with HTK.  HTK does not provide legal and tax advice. Always consult a qualified tax advisor regarding your personal tax situation and a qualified legal professional for your personal estate planning situation. 

Check the background of your financial professional on FINRA's BrokerCheck.

Investment advisory and financial planning services are provided by John Caserta, HTK Investment Adviser Representative. Our representatives are insurance and securities licensed in our home state of CT, as well as additional states.  For more information, please contact our office.  This is not an offer or solicitation in any state where not properly licensed.

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